

COACHING UNLOCKS POTENTIAL
Foundations
Finding Inspiration in Every Turn
At Potential Unlocked, we guide individuals and teams through transformative journeys.
Inspired by the quiet precision of canal locks and the strength of high-functioning teams, we help you rise to your next level of performance.
Our mission is to Unlock Potential – in individuals, in teams, and in strategic decision-making.

Our Story
University friends from a previous century our career paths diverged and took us to a variety of different worlds. But at our core we both retained a fascination with individual performance and team dynamics.
Potential Unlocked is our vehicle for bringing our diverse experiences together and integrating them to bring a new model to the coaching paradigm.
Meet The Founders
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Shona Keogh
Founder & Coaching Lead
L&D Specialist, an accredited Coach and experienced mentor, with a blue-chip FMCG background. Oxbridge educated. Family business coaching experience. Specialist in management training, leadership development, team building and creating a happy, healthy and mentally fit workplace. 20+ years of experience.
I help people to feel happier, healthier and more productive through highly effective, tailored coaching and training. All guided by psychological expertise. Having a trusted, confidential ear really can make all the difference.
Experienced in working across organisations, including Executive Boards, CEOs, Directors and Managers.
I have had the great privilege of learning my craft with some of the world’s top performance psychologists, elite forces, Olympic and Paralympic athletes, and leaders of FTSE 100 and blue-chip companies.
Summary:
- Executive Coach
- Applied Psychologist
- Qualified Counsellor
- Commercial background in corporate b2b sales, non-profit fundraising and start-ups
- Strategy implementation and alignment skills and experience

Mike Scotting
Founder & Expedition Lead
During a successful career in the Hydrocarbon Exploration business, I discovered I had a passion for getting the most out of diverse teams. Enabling individuals to contribute more than they knew they could, and creating an environment where contrasting personalities became trusted colleagues.
I have had exposure to strategic planning at corporate board level and been a representative at national board level for a multi-national organisation.
I have developed an incredibly rewarding second career as Guide, Lecturer, Mentor, Coach, Trainer and Leader in Expedition Cruising. I have taken guests to regions as diverse as Antarctica, New Guinea, Svalbard, Greenland, Pitcairn and South Georgia. Leading teams and delivering life-changing experiences
Summary:
- Proven Team Leader in contrasting industries
- Commercial background, awareness of corporate strategy development, critical business economics and probability/statistics/psychological bias
- Mentor and Coach